INTRODUCTION
VMARK’s DESIGN VOICES | Hospitality . FnB Design, dedicated to the tourism, resort, and F&B sectors, has been organized twice in 2022 and 2023 and is set to continue for the third time in 2024.
This event, comprising two conferences in a single day, delves deep into the latest updates and prominent trends, paving the way for new developments in the fields of interior design, architectural aspects of the tourism and resort industry, as well as the design aspects of the F&B sector, both in the present and the future.
With valuable contributions from reputable domestic and international speakers and leading experts, notably including voices from previous VMARK Award-winning Designers, Architects, this annual specialized conference will attract a diverse audience.
The tourism and resort industry is one of the largest and most influential sectors globally. It holds particular significance in the realm of interior design and architecture. The hotel, resort, restaurant, and entertainment sectors are in constant evolution. A pivotal aspect for these industries is staying ahead of trends to meet the ever-changing needs and expectations of customers. From incorporating technology into design to sustainability, personalization, health, and environmentally-friendly practices, as well as the evolving concept of tourism as a source of "happiness and healing," these will be the defining trends shaping the resort industry in the coming years. By capturing these trends and implementing innovative design solutions, hotels and resorts can provide memorable experiences for their customers and maintain competitiveness in a rapidly growing industry.
THEME
"THE ART OF SENSORY IN HOSPITALITY"
Design For Hospitality & F&B
Centered around the theme of “The Art of Sensory Design”, this design approach seeks to create vivid and memorable experiences for resort environments by stimulating all five human senses: sight, sound, touch, taste, and smell. The goal is to drive sustainable development through the incorporation of the latest trends, cutting-edge technologies, and an innovative approach to the art of sensory design. By engaging comprehensively with the human senses, it aims to provide profound and unforgettable experiences for customers at hotels, restaurants, and resorts.
Additionally, the element of sustainable design in the resort industry is a critically important aspect, reflecting a growing awareness of environmental protection issues. This addresses the increasing need to minimize adverse impacts on the environment for hotels, resorts, and other entertainment spaces that are experiencing robust development. Implementing sustainable practices can contribute to cost savings, enhance brand reputation, and create positive impacts on both local and global environments.
To learn more about trends as well as other changes that are expected to develop future prospects for Hospitality and F&B, the event VMARK Design Voices – “The Art of Sensory Design in Hospitality" will bring in-depth market analysis and perspectives, as well as the changes that will become the 2024 trends for space & materials treatment, style, sustainable design and application of technology utilities.
SPEAKERS & GUESTS
-
Professional Interior Designers, Architects, Interior Design and Consultancy Companies. Professors from domestic and international design universities.
-
Leading Real Estate Developers.
-
National conglomerates specializing in new trends, tourism real estate management.
GUESTS
45%
|
|
40%
|
|
15%
|
SESSION 1
MORNING SESSION | 8:30 AM - 12:00 PM "The Art of Sensory Design"
-----------------------------------------------------------------------------------------
SESSION 2
AFTERNOON SESSION | 1:30 PM - 06:00 PM "Integrating Eco-Friendly Sensory Design"
VENUE: HOLIDAY INN & SUITE HOTEL
Holiday Inn & Suites is proud to be Vietnam’s first Holiday Inn hotel, sharing the Joy of Travel with this vibrant city known for its world-class food scene and elegant French colonial-era buildings.
With the contemporary design, surprising discerning discoveries with a bustling city view, fitness and leisure amenities, and epicurean choices from five-star culinary chefs unveiling Saigon treasures. Whether it be a productive conference, a culinary escapade, or a luxurious stay, Holiday Inn & Suites is the place to be for any occasion.
|
AGENDA |
Morning Session |
AGENDA | Afternoon Session |
| 8:30 AM | WELCOMING GUESTS | 1:30 PM | SESSION 2 BEGINS |
| 9:00 AM |
SHOWCASING & NETWORKING Tourism – Hotel And F&B Industry |
1:45 PM |
SESSION 2
Integrating Eco-Friendly Sensory Design |
| 9:30 AM |
DISCUSSION SESSION 1 The Art of Sensory Design |
4:15 PM |
Q&A |
| 11:30 |
Q&A |
4:30 PM |
ENDING THE SESSION |
| 12:00 |
END OF SESSION 1 |
4:45 PM
6:00 PM
|
BUSINESS NETWORKING
Cocktail Party, Canape Networking for Designers & Businesses
ENDING |
| Hospitality | FnB Design Voices
The Art of Sensory Design Nghệ Thuật Thiết kế “CHẠM” Cảm Xúc
Thị Giác (Vision): Aesthetic visual elements play a crucial role in creating a welcoming and captivating atmosphere for resort spaces. Discussing color selection, lighting, interior design, and artistic pieces that evoke specific emotions and enhance the guest experience.
Âm Thanh (Sound): The auditory experience is paramount in resort and culinary design. Exploring how music and sound impact mood and customer comfort. Discussing the integration of landscape sound design and noise control to create either a serene or vibrant environment according to the area.
Chạm (Touch): The tactile experience, including sensations related to materials, textures, and furniture, can significantly influence customer perception. Discussing the importance of comfort and ergonomics in furniture, soft products for beds and amenities, as well as utilizing haptic feedback in technology to enhance the TOUCH experience.
Vị Giác (Taste): Culinary experience is a crucial aspect of hospitality. Exploring restaurant design, dining space arrangement, as well as the presentation of food and beverages that can appeal to the sense of taste, creating a comprehensive experience for customers.
Khứu Giác (Smell): Aromas and fragrances strongly impact memory and emotions. Discussing how scent selection and air quality control can be used to create a distinctive and memorable olfactory experience in hotel spaces.
|
Hospitality | FnB Design Voices
Integrating Eco-Friendly Sensory Design Giải Pháp Thiết Kế Thân Thiện & Bền Vững
Innovations Shaping Sustainable Design in the Hospitality & FnB Industry.
This theme encompasses numerous discussions related to the future of Green & Eco design for the Resort & F&B industry. It includes sustainable design solutions, practical methods for sustainable design, innovative thinking in landscape planning, integration of new technologies for Green energy, energy efficiency, carbon emission reduction, use of recycled materials, smart building controls, and renewable energy sources.
All of these efforts aim to preserve the environment and natural landscapes for the future. Strategies for material selection are explored, incorporating sustainable options such as recycled materials, environmentally-friendly and durable materials, sourcing locally, and fostering environmental awareness. |
